Time flies when you're hard at work, and here at Siren, 2016 has flown by.
Our year got off to an exciting start when we welcomed Zillow's Rebekah Bastian to the team in an advisory role. Then came the announcement that Half the World Holdings had invested in Siren, giving us the runway to make drastic improvements to the app, adding features that include member questions and the ability to upload photo responses. In June, we partnered with creative studio Hello Velocity to launch #MoreThanMeat, a viral marketing campaign that got people talking about objectification in popular dating app interfaces.
The biggest change came in August, when we announced that Siren had been selected for a residency at the New Museum's NEW INC Incubator, and in September, we moved our base of operations to New York. This fall, we were featured on the PBS series START UP and introduced Siren at the world's largest gathering of women in tech, the Grace Hopper Celebration of Women and Computing in Houston. More great press came our way from Business Insider, Bustle, KUOW, among others.
2016 was a landmark year of challenges and milestones, and we couldn't have done any of it without our wonderful community of Siren members, our advisors, and our esteemed Question of the Day Hosts, who ask the questions that get our members talking.
What will 2017 bring? For us, it will mean continuing to refine and improve our product and growing our community through new branding and a nationwide PR campaign. We are proud of where we are and excited about where we're going...and that's a great place to be!
Best wishes for 2017!
The Siren Team